Case Study · Web Design & Voice · Denmark
Tina Lykke — a calm, accessible home for fertility support
A warm, trust-first website for a Copenhagen psychotherapy clinic specialising in fertility and involuntary childlessness — with friction-free booking and a voice-guided experience that meets people where they are.
The challenge
Women navigating fertility treatment and involuntary childlessness arrive under real emotional strain. The site had to feel like a tender, safe place from the first second, earn trust through the therapist’s clinical credentials and lived experience, and make booking a free first conversation effortless — never clinical or intimidating.
What we built
A warm brand system — soft coral and calm neutrals, lotus motifs and generous whitespace — with a clear hierarchy across fertility support, couples counselling and body-therapy services. We wired an EasyPractice booking flow for a one-click free consultation across in-person, video and phone, and added a voice-guided experience so visitors can navigate and hear key content hands-free.
The results
- A brand that reads as calm and safe from the first screen
- Free-consultation booking in a single, low-friction step
- Voice-guided navigation for accessible, hands-free browsing
- In-person, video and phone sessions all bookable online
- Trust built through credentials, media coverage and client stories
Engagement
Stack
VOICE UX
EASYPRACTICE
ACCESSIBILITY
BILINGUAL
We’ll walk you through how this was built — and what it would look like for you.